Kuper

Art Direction, Product Management, Product Design, Product Strategy, Identity & Branding

At Kuper (ex SberMarket), one of the largest e-commerce players in Russia and a subsidiary of Sber (largest state-owned bank in Russia), akin Instacart in the US, I was leading a team of 35+ wonderful designers and editors: 4 product editors, 2 communication designers, and about 30 product designers.

Here are some of the things I’ve accomplished over the course of 1 year:
– Led rebranding of the product with 15M+ MAU
– Hired more than 10 best designers on the market
– Reorganized, and created structure, in the design department
– Created a strategic vision for the product
– Established cross-team and internal-team processes
– Created and incorporated interface building rules in design and code
– Improved interface consistency of the mobile product from 61% to 78%
– Made some cool merch

Some images and case studies will be added here soon.