VK Play

Art Direction, Product Strategy, Design Management, Identity & Branding

At VK Play I’ve played (ha-ha) a role of Multi-Disciplinary Art Director, but not in a trditional sense of things: I was responsible not only for communication design, but also for the product. I led the team of 10 wonderful designers: 2 communication, 8 product. I’ve allocated about half of 2023 to this initiative, and was working on a contract-basis.

Some of the things I’ve accomplished:
– Established design processes and rituals
– Created a vision for gaming super-app and outlined product evolution strategy / View case study in Figma
– Crafted visual design guidelines together with global VK brand team
– Implemented design system with basic component

Snippets from the gaming super-app strategy

Snippets from brand guidelines