Yandex.Health Drug Reference Book
Design a Drug Reference Book for Web (desktop & mobile)
The goal of this sub-product was to drive traffic to Yandex.Health website. Users search for drugs online very often, hence it’d be smart to make a reference book so that pages of it would appear in the search results. On Yandex search engine’s pages there’s also a special block on the right side of SERP with short description of the drug. Each drug page on the website have a promotional banner which prompts the user to download the app or begin online consultation with a doctor.